中国经营报:科技助力家装业进入整合变革升级关键期-东易日盛

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中国经营报:科技助力家装业进入整合变革升级关键期

发布时间:2019-10-08 17:47:02

dongyirishengdongshizhangchenhui


辽宁体彩网zaixinzhongguochengli70zhounian、gaigekaifang40zhounianxinqidiandeshidaidabeijingxia,zhongguojiazhuangchanyeburuzhengheyubiangedeguanjianjieduan。


辽宁体彩网zuoweiguonei“jiazhuangdiyigu”,dongyirishengjiajuzhuangshijituangufenyouxiangongsi(002713.sz,yixiajiancheng“dongyirisheng”)yisuizheguoneijiazhuangshichangzouguoliangge10nianyouyu。zaixindefazhanzhengchengshang,dongyirishengdongshizhangchenhuirenwei,jiazhuangxingyeyijingjinruxindefazhanjieduan,qiyexuxiangshuzihua、xinxihuahehulianwanghuafangxiangzhuanxing,rangzhenggejiazhuangxingyechengweigaoxiaolvdexingye。


家装行业变迁史


辽宁体彩网“worenweijiazhuangdebenzhizaiyu,yaoyukehudeshenghuofangshixiangqihe。zhurendeshenghuoshishenmeyangde?tadeshenghuofangshizenmeyangzaijiazhuangzhongtixian?houlaiwomenjiutichujiazhuangyushenghuofangshixiangjiehedelinian。”


辽宁体彩网zaichenhuikanlai,zhongguojiazhuangxingyezhenzhengdexingqishizaishangshiji90niandaimoqi。


suizhe90niandaimoqizhufangzhidugaigedexingqi,woguojiazhuangxingyeyinglailediyicikuaisuchengzhang。1996nian,guojiatichuzhuzhaijianshechengweixindejingjizengzhangdianhexiaofeidian,guojiajinrongzhengceyexiangzhuzhaichanyeqingxie,fangdichanxingyeyinglaizhongdabiange。


辽宁体彩网1997nian,yuanbencongshijianzhugongzhuangxingyedechenhuijuedingjinjunjiazhuangshichang。dangniande4yue30ri,weiyubeijingdeshengmendebaixingjiazhuangshichangkaiye,chenhuidiyigeqianlehetong,diyigeruzhugaishichang。


“neigeshiqi,kehugengzhongshidehaishijiazhuangzhiliang。daole2000nianzuoyou,kehuyijingbumanzuyubazhuangxiuzhiliangnonghaozheimejiandan,youqishiyixiechuguoguodekehu,duiyujiazhuangshejidexuqiuyishikaishichuxian。daole2005nian,keyishuoshijiazhuangshejideyuannian。”


辽宁体彩网erzaizheiyishiqi,dongyirishengzuochuhenduozhanlvediaozheng,2002nian,zhenduigaoduanxiaofeirenqun,dongyirishengtouzileyidahuxing、fushijiegouzhuzhaide“yuanchuang”zipinpai,daili16geyidaligaoduanjiajupinpai,toujuzizaibeijingnansanhuanjianyuanchuangzhanshiguan。zhenduixiaodankehutuichu1+3chuangyexingxiaohuxingfengbao。tongshijiaqiangtexujingyingdetouru,xiangquanguokuozhang。


“neishiyigezhongshibiangedeniandai,xiangzai2002nianshi,guoneiyijingkaishizhongshihuanbao。”juchenhuijieshao,weishiyingwoguofangdichanhezhuangshizhuangxiuxingyefazhandejingjijishufazhandexuyao,guifanwoguodeshineizhuangshizhuangxiuhejiajuxingye,guojiazhiliangjiandujianyanjianyizongjuheguojiabiaozhunhuaguanliweiyuanhuizhidingle“shineizhuangshizhuangxiucailiaoyouhaiwuzhixianliang”deng10xiangguojiabiaozhun,bingyu2002nian1yue1rizhengshishishi。dangniandi,dongyirishengtuichulehuanbaozhuangxiu;2003nian,dongyirishengjinertichu“huanbaobudabiaoquanetuikuan”。


“worenweijiazhuangdebenzhizaiyu,yaoyukehudeshenghuofangshixiangqihe。zhurendeshenghuoshishenmeyangde? tadeshenghuofangshizenmeyangzaijiazhuangzhongtixian? houlaiwomenjiutichujiazhuangyushenghuofangshixiangjiehedelinian。”chenhuijieshaodao,“zaiwomendeshijianzhong,zheizhonglinianzhujianyanbianchengzhengzhuangdegainian。yiqianzhuangxiudezhiguanzhuangxiu,houlaifaxianjiashiyigezhengti,bunengqiege,suoyidao2007nianzuoyoujiuchuxianzhengzhuangdegainian,youqishixianzai,zhengzhuangdegainianyuelaiyuetuchu。”


 xiaofeiquntidebianhuayeyingxiangzhejiazhuangshichangdefazhanmoshi,“yiqiandexiaofeiquntishi50hou、60hou,houlai70hou、80hou,daole90houzheiyidai,zhengzhuangdegainianyuelaiyueqianghua,yinweidajiabuyuanyizaibagengduodejinglitourudaojiazhuangdemeigehuanjie,erqiezheiliangnianyechuxianlejiazhuangtaocanmoshi,zheizhongmoshicujinlezhengzhuangdefazhan。”2013nian,dongyirishengmiaozhunnianqingzhuangxiuzu,tuichuquanxinshangyemoshidewanzhengjiapinpai——sumeichaojijia,zheizhongxindeshangyemoshixingjiabijiaogao,tongguochuangzaojiazhidaijixiaofeizhewanzhengdejiazhuangchanpin。


科技助力家装业升级


rujindezhuangxiushejirutongdajimu,shejishidiaoyongdemokuaiyedoushijiyusanweide、shuzidehexinxidemoxing,zhenzhengshixianlesuojianjisuode。


chenhuirenwei,wuluncaiquzenyangdemoshi,jiazhuangxingyeyaojiejuedenandianmeiyoubian。


“jiazhuanggongsipubiancunzaidewentishiliangfangliangbuzhun,huatuhuabudui,liexiangliebuquan,suanliangwuchada。nazhecuowudetuzhi,gongrenjiukaigongle,gongrenzaizuodeguochengzhongyouchuxiangezhongwenti,zheiyangdehuajiusuanshideguogongrenyeganbuhao。”chenhuirenwei,zheixiewentichuantongdefangshijiejuebule,jiazhuangxingyebixujiezhugaokeji、shuzihuaqujiejuezheixiewenti,xianghulianwanghuafangxiangzhuanxing。


weici,dongyirishengyu2015nianchenglihulianwangjiazhuangpinpai——sumeichaojijia,sumeichaojijiacong2016nian4yuekaishiyijingquanmianyunyongledim+jishu,shejishipaoqiguoqucadhuatu,zhuanyongdim+laizuotu,quanmianjiejuejiazhuangxingyecunzaidewenti,buguanshiliangfangliangbuzhun、shejituhuabuquan,haishicailiaosuanbuquan、baojialoudongduodengwenti。rujindezhuangxiushejirutongdajimu,shejishidiaoyongdemokuaiyedoushijiyusanweide、shuzidehexinxidemoxing,zheixiangbiguoqushejidezhunquedudafudutigao,zhenzhengshixianlesuojianjisuode。


chulegaokejideyunyongzhiwai,chenhuirenweichanyehulianwanghuadeshixianyouweizhongyao。weici,dongyirishengjiangzaixianjianlixitong、gongyinglian、dingdanxitongjiankong、cangchu、wuliu、anzhuangjigongchangmuzuodingzhihuaxinxixitongdeng14taoruanjianquanxiandatong,goujianjiazhuangdequanxinxihuaguanlixitongpingtai,baozhengxinxiliudewufengchuandi,zheijihoutaideyunyingxiaolvdailailejudadetisheng。


辽宁体彩网zaihuokenenglishang,sumeichaojijiadedashujuxinxifenxi,keyiweikehuhuaxiang,qianghuaxianshangxianxiashuangqudaohuokenengli;chanpinkaifafangmian,jinxingkehuxuqiujingzhundingwei;shichangqudongfangmian,keyuanqudaozhongxinzhujiancongxianshangxiangxianxiaqingxie,jiejiana6yewuchengshudehuokeyunzuomoshi,qianghuaxianxiaxiaoshoutuiguanghuokenengli。


辽宁体彩网erzheizhongjishumenjianbingfeisuoyouqiyedounengkuaguo,“juedabufenqiyejimeiyouzheiyangdejiyin,yemeiyouzheiyangdeshili。zheitaoxitongwomenqianqitourujuda,womenshuzihuadeshejixitong,jiyouqianduanbiaoxiande,youyoudim+zheizhonghouduanshenhuade,haiyouwomendeshuzihuayingxiaohuokexitong、yunyingguanlixitong、zhinengjiaofuxitong,cong2014nianshangshizhihou,meinianzaizheikuaidoutourujiqianwanyuan,zheijinianxialaiyijingtoulejigeyizaishangmian。”chenhuishuodao。


辽宁体彩网zibenshichangdezhuli,shidongyirishengdezheizhongchangshichengweikeneng。2014nian2yue19ri,lijing10niandeshangshizhilu,dongyirishengzaishenjiaosuoguapaiqiaozhongshangshi,chengwei“jiazhuangdiyigu”。


走进存量房时代


辽宁体彩网“xianzaijinrudisange10nian,womenzhengzaitongguokejideliliangtigaoshengchanheyunyingguanlixiaolv,xiwangnengzhanyougengduodeshichang,xiwangwomendechanpinbujinshihaode,jiageyeshibuguide。”


zi2017nianxiabannianfangdichanburuxiaxingzhouqihou,xiayouchanyedejiazhuangxingyeganshoudaolejudadeyali。jiazhidichanxingyejingzhuangxiuzhujianchengweibiaopei,chuantongjiazhuanggongsidexinfangzhuangxiuyewumianlinjudaweixie。


辽宁体彩网danzaichenhuikanlai,“jiazhuangrengshiyigeqianjingguangkuodexingye,yinweiyoudaliangdecunliangfang。zhongguodecunliangfangshichangshiyigetianwenshuzi,xianzaishiyigeguodujieduan,womenmuqianzaiyixianchengshicunliangfangzhuangxiuzhanbi60%duo。”chenhuibiaoshi。


guoqujinian,zuoweijinshengdeweishubuduodeweibeidianfudexingye,chuantongdejiazhuangxingyejinglilehulianwanghezibendeshuangzhong“xili”。“qishihenduoqiyesuozuodehulianwanghuabingfeishizhenzhengdehulianwanghua,zhishixuetoueryi,quniankaishijiuluxuyouhulianwangjiazhuanggongsiguanmen、paolu,xianzaizheigeguochenghaizaichixu。”zaichenhuikanlai,jiazhuangxingyexianzaiyijingjinruxiaolvzhizhengdejieduan。


辽宁体彩网“dongyirishengdediyige10nian,womenzhuyaozaichuangzaopinpai,jikehutigongdeshizhiyoujiayoudejiazhuangfuwu,womenfuwuhao,jiageyexiangduigaoyixie;dierge10nian,womenzouxianglequanguo,shizaizuoguimo,chanpinhefuwuxingjiabiyexiangduitigao。”chenhuishuodao,“xianzaijinrudisange10nian,womenzhengzaitongguokejideliliangtigaoshengchanheyunyingguanlixiaolv,xiwangnengzhanyougengduodeshichang,xiwangwomendechanpinbujinshihaode,jiageyeshibuguide。”


他一点不避讳公司曾在互联网化转型上所走的弯路,对于速美超级家目前暂未实现盈利,他解释道,“速美是一个规模效应模型,在达到一定规模之前还有很大的提升空间,实际上我们在中后台的开发早就完成了,只是前台营销系统和人员配置上,还在试错和迭代之中。”目前,速美超级家在全国已覆盖60余个城市,为百万消费者创造高品质家装辽宁体彩网体验,客户满意度高达90%以上,得到了行业内外的广泛关注与认可。陈辉坚信,通过科技加持,速美一定会呈现爆发式增长。



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